A form before the video
Your fields, your HubSpot form, with UTM source and campaign passed along in hidden fields.
Before you watch
Proposal for Northwind · 3:12
[email protected]Company
Watch the videoOnly people at northwind.com
Video engagement platform for the customer lifecycle
One platform for every video interaction across your customer lifecycle.
From first touch to long-term loyalty, make every video more personal, measurable and impactful. Create, personalise, share and measure video across marketing, sales and customer success, all from one platform.
No card. No install. Your viewer doesn’t need an account.
- 1
Record
Record your screen with your face in the corner. Use your browser or the Chrome extension.
- 2
Send
Each person gets their own page and link, with their name on it. One person or a whole list.
- 3
Know who’s ready
Get an alert in Slack, HubSpot or your inbox when they watch, with a score and a follow-up drafted.
One customer lifecycle. One platform.
- 01Marketing
Attract & engage
Put tracked video on your campaigns and landing pages, capture leads, and see which pages and videos get watched.
- Campaign and landing-page videos
- Lead capture with UTM tags to HubSpot
- Self-serve product demos
- See which pages drive plays
- 02Sales
Convert & close
Send personal outreach, demos and proposals, see who watches and what they replay, and follow up with the people who are ready.
- Personalised outreach
- Account-based outreach
- Demo follow-ups and proposals
- Re-engaging quiet deals
- 03Customer success
Onboard & activate
Give each new customer a personal walkthrough, and see who watched and who hasn’t started.
- Customer onboarding
- Product walkthroughs
- Training and education
- Support walkthroughs
- 04Account management
Retain & expand
Share product updates and renewal summaries with each account, and see who engaged before you talk expansion.
- Product updates
- Renewals and upsells
- Value reviews
- Investor and partner updates
The same video, personal page and tracking work at every stage, so what one team learns the next can use.
The problem
Your customer journey is connected. Your video tools aren’t.
Marketing
creates videos but struggles to connect engagement to pipeline.
Sales
sends videos but can’t see what each prospect cared about.
Customer success
repeats the same explanations and onboarding walkthroughs.
Account teams
miss chances to use video to start expansion conversations.
The result: disconnected experiences, scattered insights and missed chances to engage customers better.
The difference
Sending a video isn’t the goal. Understanding every interaction is.
- Who watched your video
- How much they watched
- Which sections they went back to
- Which buttons they clicked
- Which content resonates
- Who is worth a follow-up
Engagement is a useful signal, not proof of buying intent. “Opened 3 times” could be a spam filter; a watched video and a click can’t.
01 — One connected platform
Everything you need for video, without juggling tools.
Cliprame brings creating, personalising, sharing and measuring video into one place, so each team makes meaningful video experiences and sees what happens next.
All features- 1
Create · Record, edit and prepare videos.
Screen and camera in one take, a private teleprompter, edit by deleting words, the Chrome recorder and AI talking points.
- 2
Personalise · Tailor the experience to each person or account.
A page for every person with their name and company, AI-written company research, and a voice-over that greets each by name.
- 3
Share · Get video into the right place.
Links, a Video button in Gmail, embeds on your website, sequences in Apollo, lemlist and Instantly, and your own domain.
- 4
Understand · Measure how people interact.
Who watched, how much, what they replayed, page heatmaps, attention and a lead score for each person.
- 5
Act · Turn engagement into the next step.
Alerts in Slack, HubSpot and Salesforce, lead forms, replies and bookings, follow-up drafts, and what closes deals on Enterprise.
Try it
Be the prospect. Watch what the sender sees.
Press play, jump back to pricing, or send it to a colleague. The score and the next step change the way they do in Cliprame.
You are the prospect
Ana Lopez · Northwind
Intro
Hi Ana, I recorded this for Northwind
Press play, jump back to pricing, or send it on, like a real prospect would.
What you see, live
0score
cold
Wait
Sent recently. Give it a couple of days.
Where they watched0% reached
Alerts
- Nothing yet. Press play on the left.
A simulation with sample people and a sample video. The score and next step use the same rules as the product.
02 — How it works
The detail behind each step.
- 1
Record in one take
Screen and camera together, with your notes on a teleprompter only you can see. Fluffed a line? Delete it from the transcript and the video closes the gap.
- 2
Send it to one person, or a whole list
Every prospect gets their own page with their name and company on it. Insert it from Gmail, copy a ready email with a moving thumbnail, or send the whole list into your Apollo, lemlist or Instantly sequence.
- 3
See what each person did
An alert the moment they press play. Then each visit in order: how far they got, what they rewatched, what they read on the page and clicked, with a score and the next step so you call the right people first.
03 — Campaigns
One recording. A page for every person.
Record one video, then paste a list or upload a CSV of prospects, customers or accounts. Each person gets their own page: the same video, with their name, their company’s logo and wording written for them, plus an email with a moving thumbnail that greets them by name.
- Cliprame AI reads each company’s website and writes why your offer fits them
- A reply box on the page: “Let’s talk”, “Send me more info” or “Not now”
- Forwarded to a colleague? They can say who they are and get their own page
- Follow-up drafts written from what each person watched
04 — Every visit
See every visit, person by person.
“Viewed” tells you nothing. Open any prospect and see each visit in order: how much of the video they watched and rewatched, how far they scrolled their page, which section held them and what they clicked. Then a score and a next step, so your follow-up talks about what they cared about.
- Every visit in order: what they watched, rewatched and clicked
- A heatmap of your page: how far people scroll, which sections they read and where they click
- Real attention: tab open and sound on, not a video left playing in the background
- Where people drop out of the video, and Cliprame AI explaining what lost them
- Every company in one place, with who else is involved and who forwarded it
- A lead score and the next step for each person: call now, follow up, or wait
- On Enterprise: workspace Insights, with your campaign funnel, who comes back and the revenue from your CRM
cliprame.com/studio/videos/q4-pricing
Q4 pricing walkthrough
12 plays · 9 viewers
Re-watched
Skipped
Dropped off
0:001:152:30
| Person | Score | Watched | Next step |
|---|---|---|---|
| Ana LopezNorthwind | 86hot | 100% | Call now |
| Marcus ChenAcme | 54warm | 64% | Follow up |
| Priya NairGlobex | 12cold | Opened | Nudge |
05 — Alerts
sales-alerts
Follow up while it’s still on their screen.
The best time to call is two minutes after they watched. Cliprame tells Slack, HubSpot or your CRM when someone starts, finishes, clicks, fills in a form or books a call. Once per viewing, never twice.
How alerts work06 — Capture & control
Locked when it matters
A PIN, a password or an email code, limited to one company. The video isn’t even sent until they’re in.
Enter the PIN to watch
••••
Wrong guesses are slowed down.
Sound prepared, not scripted
Your notes on screen while you record. Edit by deleting words, like a doc.
Teleprompteronly you
Hi Marcus, quick one for you
You asked about the rollout
Here’s what week one looks like
Hi Marcus, quick one for you
You asked about the rollout
Here’s what week one looks like
Hi Marcus, so um, basically here’s the plan for week one.
07 — On your brand
Works on your own website and your own domain.
On your own website
Send people to your product page with the video on it. Each link carries a short code, so views are still named.
On your own domain
Video pages at your own address instead of ours, with HTTPS set up for you. On Enterprise.
Private data hidden
The Chrome extension covers emails, card numbers and API keys before the tab is recorded.
08 — Works with
Plugs into what your team already uses.
Nothing to install, nothing to code. Paste a link or a token and send a test.
- Gmail
- A Video button next to Send that inserts a personal thumbnail and that person’s own tracked link.
- Chrome
- Slack
- A message in your channel when someone starts, finishes, fills in a form or books.
- Direct
- HubSpot
- Timeline notes on the contact, and form submissions straight into your HubSpot forms.
- Direct
- Calendly, Cal.com
- Your booking page inside the player, at the moment you choose. Calendly bookings are tracked.
- Paste a link
- Salesforce
- An activity on the Lead or Contact for every watch, click and booking. Creates the Lead if it’s new.
- Direct
- lemlist, Instantly, Apollo
- Send a campaign’s people into a sequence, each with their own video link and moving thumbnail.
- Direct
- Pipedrive
- Watch events and form answers as signed JSON.
- Webhook
- Zapier, Make, n8n
- Anything else your team runs on.
- Webhook
09 — Who it’s for
Marketing teams
Put a tracked video on your landing pages with a form in front and UTM source passed to HubSpot. See which pages get played, how far visitors scroll to the video, and which accounts never pressed play.
Sales teams
Record one demo video and send it to your whole list, each person on their own page. Start the day with the people who scored hot.
Customer success
Send every new customer a personal walkthrough. See who watched, who hasn’t started yet, and fix the video in place when the product changes.
Account managers and revenue leaders
Share updates and renewal summaries with each account, and see who engaged before you start the expansion conversation. On Enterprise, see which behaviours go with won deals.
10 — Questions
Good questions.
More on pricing.
What is Cliprame?
Cliprame is a video engagement platform. You record or upload a video, give each person or account their own tracked page, share it by link, email or your website, and see who watched, how much and what they did next. Marketing, sales and customer success teams use it at different stages of the customer journey.
Is Cliprame only for sales teams?
No. Sales teams use it for outreach, demos and proposals, marketing teams for tracked videos and lead capture on landing pages, customer success for onboarding and walkthroughs, and account managers for product updates and renewals. It is strongest today for sales and marketing; onboarding and expansion use the same personal pages, tracking and alerts rather than separate tools.
Does my prospect need an account?
No. They open the link and press play. If you’ve locked the video or added a form, they enter the PIN, confirm their email or fill in the form first.
How do you know who watched?
Every person you send to gets their own link, made one at a time or for a whole list in a campaign, so their views are attributed to them. That works on your own website too. With email codes or a form, viewers are named by the address they gave. Everyone else is grouped by browser.
What do you measure on the personal page?
How much of the video was played and replayed, how far down the page the person scrolls, how long each section is on screen and where they click, shown as a heatmap and visit by visit for each person. It never records what they type or their screen, and browsers with Global Privacy Control or Do Not Track turned on aren’t measured.
Can I fix a video after I’ve sent it?
Yes. Edit it in Cliprame and update it in place: everyone with the link sees the new version, your analytics stay, and the previous version is kept for 30 days in case you want it back.
Does Cliprame send the emails?
No, you send from your own email or outreach tool, so replies come to you. Cliprame gives you a ready email for each person, a Video button in Gmail, a CSV for mail merge, or sends your list straight into an Apollo, lemlist or Instantly sequence.
Will my prospect know they’re being tracked?
Yes. The share page says that you can see how the video is watched. Browsers with Global Privacy Control or Do Not Track turned on aren’t tracked at all.
What do Enterprise teams get for analytics?
Insights: one place for the whole workspace, with filters you can save, comparisons between periods or videos, the campaign funnel, how many people come back, and the Salesforce or HubSpot deals where someone watched a video first. It can also email a branded report to your team or your clients every week or month.
Can a form send leads to HubSpot or my CRM?
Yes. A form can post to a HubSpot form or any URL (Salesforce Web-to-Lead, Pardot, Zapier), with hidden fields like UTM source filled in for you.
Is it free?
You can start free with five hosted videos, the full analytics, lead forms, one Slack, HubSpot or webhook alert and campaigns of up to 25 people. Paid plans host more and longer videos, add video locks and all your integrations, and run campaigns of up to 500.
Make every video interaction count.
From the first time someone discovers your brand to every interaction after they become a customer, Cliprame helps you build stronger relationships through video.
Start free