Use case · Campaigns
Personalized video landing pages for every prospect.
Record one sales video. Cliprame gives every person on your list their own page: their name, their company’s logo, wording written for them and a section on why your offer fits their company, researched from their own website. Then it tells you who watched, who’s hot and what to send next.
Free for up to 25 people per campaign. No credit card.
Why a page, not just a link
A link says “here’s my video”. A page says “I looked at your company.”
Most sales-video tools stop at a personal link and a thumbnail with the prospect’s name on it. That’s a good start, but everyone on your list lands on the same generic player.
A personalized video landing page is a page made for one person. It shows them the video in context: who it’s from, why it’s for their company in particular, and what to do next. It does the work a good follow-up email would do, before you’ve written one.
Cliprame builds those pages for a whole list at once, from one recording.
What’s on each page
Six parts, all written for one person
- You, and their company
- Your photo and name lead the page, with a “For [their logo] Company” badge. The logo is fetched from the domain of their work email.
- A headline written for them
- Wording with variables like {first_name} and {company}, with fallbacks for missing details, so it never reads “Hi ,”.
- Your video, front and centre
- The one you recorded, with chapters if you added them, on a page built to be watched, not skimmed.
- Your note and one clear button
- A short message from you beside a single next step, like “Book 15 minutes”. On phones the button stays in reach.
- A “Why {company}” section
- What their company does and three ways your offer fits them, researched by AI from their own website and reviewed by you.
- “What happens next”
- Three plain steps from watching to talking, so the next move is obvious.
Every page also tells the viewer that you can see how the video is watched, with a “Don’t measure me” option, and works without an account.
How it works
From one recording to a page for everyone
- Step 1
Record one video
Screen and camera in one take, in your browser, with a teleprompter only you can see. 60–90 seconds works well.
- Step 2
Add your list
Paste names, emails and companies, or upload a CSV from your CRM. Columns can be in any order; bad emails and duplicates are listed, not silently dropped.
- Step 3
Personalise and research
Write the headline, note and email once with variables. Describe your offer, run company research, and preview the page as anyone on the list.
- Step 4
Send from your own email
Copy each person’s ready email with their moving thumbnail, or export a CSV for Gmail, Outlook, Apollo or Lemlist.
Write it once
Variables, with fallbacks
The same variables work in the page headline, the note under the video, the email subject and the email body. Add a fallback after a bar, like {company|your team}, for anyone whose details are missing. Before you send, preview the page and email as anyone on the list.
| Variable | Becomes | Example |
|---|---|---|
| {first_name} | Their first name | Hi {first_name|there} |
| {company} | Their company | I recorded this for {company|your team} |
| {sender} | Your name | — {sender} |
| {duration} | The video’s length | In {duration}, I’ll show you… |
| {video} | Where the thumbnail goes in the email | (email only) |
AI company research
A “Why {company}” section, from their own website.
Describe your offer in a sentence or two. For each company on your list, AI reads that company’s website and writes what they do and three specific ways your offer fits them, naming real things from their site. People at the same company share one result.
- Only facts from their own website; if it can’t be read, nothing is shown.
- You review every one, and can hide it or run it again.
- Work emails only: Gmail and Outlook addresses have no company site to read.
- Free: 5 companies per campaign. Paid plans: everyone.
After you send
Know who to call today.
- A lead score for everyone
- 0–100, Hot / Warm / Cold, from how much they watched and what they did, including “watched again” and “probably forwarded”.
- The next step for each person
- Call now, ask who else is involved, follow up, nudge or send a reminder, plus a “Follow up with these today” list.
- Follow-up drafts
- One click writes a short follow-up from what they watched. It never mentions the tracking, and opens in your email app ready to send.
- Hot-lead emails
- One email per person when they watch over half, reach the end, click your button or book a meeting.
- A thumbnail that moves
- Each email shows a 2-second loop of your video with their greeting on top, which reads as video in the inbox.
Good practice
Getting more of them watched
- Keep the video short. 60–90 seconds, with the reason you’re reaching out in the first ten.
- One button, one ask. A booking link usually beats “let me know your thoughts”.
- Read the research before you send. A wrong fact about someone’s company does more harm than no research at all.
- Don’t gate a known prospect. They’re on your list, so you already know who they are; a form in front of the video only loses viewers.
- Send from your own inbox. Personal emails from a real person get opened; check the page once in a private window first.
- Follow up on signals, not a schedule. Call hot leads the same day; send a short reminder to anyone who hasn’t opened in three days.
What it doesn’t do
- It doesn’t send the emails itself. Send them from your own inbox, add everyone to a lemlist, Instantly or Apollo sequence in one click, or export a CSV for a mail merge.
- It doesn’t make a different video for each person: no AI avatars or voice clones. The page, wording, thumbnail and research are personal; the video is the one you recorded.
- Campaign activity doesn’t sync to HubSpot yet. Alerts from individual videos do reach HubSpot and Slack.
- Campaigns hold up to 25 people on the free plan and 500 on paid plans.
Coming from Vidyard?
See an honest comparison, including where Vidyard is the better fit: Cliprame vs Vidyard.
Pricing
Campaigns are on every plan, including Free. Paid plans start at $19/month and raise campaigns to 500 people with research for everyone. See the pricing page.
Questions
What is a personalized video landing page?
A web page made for one prospect that hosts your sales video, with their name, their company and wording written for them, instead of a generic video link. In Cliprame, each page also has a “Why {company}” section researched from their own website.
Do I have to record a video for each person?
No. You record one video. Each person gets their own page, headline, note, thumbnail greeting and company research around it.
Does Cliprame send the emails?
No. Cliprame builds each person’s page and a ready email with their moving thumbnail. You send it from your own email or outreach tool, or export a CSV for a mail merge.
How does the company research work?
You describe your offer in a sentence or two. For each prospect company, AI reads that company’s own website and writes what they do and three ways your offer fits them. If the site can’t be read, the section doesn’t appear. You review each one, and can hide or redo it.
Will prospects know their viewing is tracked?
Yes. Every page says that the sender can see how the video is watched, and viewers can choose “Don’t measure me”. Do Not Track and Global Privacy Control switch tracking off.
Can I try it for free?
Yes. The free plan runs campaigns for up to 25 people, with company research for 5 companies per campaign.
Your next list, one page each.
Record one video, add up to 25 prospects free, and see who’s worth a call.